I have to confess, I really get into lists of the "Top X blogs."  X doesn't have to equal "Medical;" I just like seeing what people find worthwhile. OK, I will also confess a mild obsession about where my blog stacks up.  That obsession starts when you begin to blog and continues regardless of your success as a blogger.  I was very tickled (not literally) by Mike Cadogen, an Aussie Emergency Physician, listen your's truly among the top 10 clinical medicine blogs, describing the blog as:

Dr. Rob Lamberts is a primary care physician from the Southeastern United States. This roller coaster of a medical blog is intelligent, witty and eclectic racing from the serious to the absurd from one blog post to the next.

Wow.  He never used the words "strange" or "harmful."  Thanks Mike.

But that's not the point of this post.  This post is a gripe I have with Technorati and Wikio, two resources where people can find blogs of interest.  I am listed on both of them, but on neither as a medical/health blog.  I have pointed this omission out to each of them, but have never gotten a response.  I have begged, pleaded, and openly wept to get their attention to their sorrowful omission, only to be met with a spooky silence.  Is this a conspiracy?  Is it a plot by Oprah to spurn me once more?

Or perhaps the name of my blog is a bit misleading.

Regardless, the bigger grief comes from what is listed as a medical blog on each of these sites.  Here's what Technorati includes in its "Top 100 Health Blogs."

This one is #7, just behind Kevin, MD

Here's Technorati's #35

Wikio is  quite a bit better, but still with some questionable inclusions:

Both of which are clearly made to market products and/or books

Am I mad about my non-inclusion?  Only a little - given the quality of the inclusions in this list.  My real frustration is the dilution of quality medical information with this kind of content.  This is given equal time to physician bloggers - even put ahead of them.  This is elevated above patient bloggers who really live with disease, instead of profiteering off of their disease.

Substance is being buried with the slime out there, and even more reputable sites are getting sucked in.  When we were forming the Healthcare Blogger Code of Ethics, we were frequently hit with requests from blogs that were hucksters cleverly masquerading as content-providers.  Being somewhat dim-witted about this kind of thing (trusting soul that I am), I had to rely on the eyes of other bloggers to separate the wheat from the chaff.  If I found it hard at times, non-medical folks will have even harder time.

What to do about it?  Complain loudly, link to quality blogs, and continue to put out quality stuff.

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