Well, I've recently stumbled on a really great way to market my practice. It was not at all planned, nor would it ever be something you'd read about in business magazines (Forbes, Popular Mechanics, or Highlights). But it has become a "thing" in my office much like the way that llamas have become a "thing" on this blog (and also like how I like to put quotes around the word "thing").
My secret? Being a goofball on the phone.