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Small Business

Going Gets Tough

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Going Gets Tough

My goal is not to have fodder for good blog posts.  My goal is not to impress people with my great ideas.  My goal is not to get pats on my back or praise from my colleagues.  It's not bad to have any of those things, but the goal I have is much bigger, and is long-term.  I want to be part of the proof that we can do better than to give people the sickness-centered, treatment-heavy, over-priced, and chaotic care most Americans are getting! 

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Target Demographic

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Target Demographic

He seemed a bit grumpy when he came into the office.  I am used to the picture: male in his early to mid-forties, with wife by his side leading him into the office to "finally get taken care of" by the doctor.  Usually the woman has a disgusted expression on her face as he looks like a boy forced to spend his afternoon in a fabric store with his mother.  My office is the last place he wants to be.

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